Market Pasco

Goal: Improve perceptions by enhancing Pasco’s internal and external image

Strategies:
• Create and market a strong brand identity for “New  Pasco”
• Make “New Pasco” the Talk of the Bay for progressive business recruitment policies
• Increase opportunities to engage key community  leaders in the PEDC
• Invest in internal and external marketing

Objective A: Creating the Brand

1. Identify and market Pasco’s competitive advantages
2. Strengthen Pasco's brand within Tampa market

Objective B: Marketing the Brand

1. Develop a strategy to begin addressing the objectives of the  ULI market areas
2. Establish a national marketing program for outreach to site selection consultants
3. Develop a proactive plan to participate with regional partners that attract value added businesses

Objective C: Internal Outreach

1. Continue to educate the community on the importance of economic development
2. Develop a public relations campaign within the county to promote relationships and collaboration among existing partners 
3. Continue to educate investors on the value and impact of the PEDC